On 14th September 2011, GNANAM SCHOOL OF BUSINESS organized a “POWER TALK” (where corporate professionals interact with the students) with Mr.Thiruvikraman, Principal Consultant and Managing Director, RESET ALCHEMY, Erode.
The topic for the discussion was on personal branding. He started the session with a Poetry by Mahakavi Bharathi and later he posed questions to the students on how they would stand out in the future market? What is a brand? After discussing with students he gave an excellent explanation stating that brand is our promises and the values we would deliver to the world. He suggested the students that they should have the courage and strategy to take on any task they set out to achieve. He then asked them to create their own abilities. He said that personal branding means creating the brand of yourself but not what you say about yourself , it’s not an extension of your employees brand or presence in the social media & it’s not something that we can ask for or something that you are entitled to and it’s not a permanent one. It’s nothing but your promise of the values you would deliver to the world. In order to change contemporary emotions, convictions and skills, he gave a formula that act, repeat, communicate, articulate and create your own brand stories. To keep brand integrity, he said that beliefs, behaviors, thoughts and words should be in alignment. He mentions that creative ability & creative communication are the two components of personal branding. He suggested three steps to change emotions within a instant, foremost is to change your focus next to change your physiological state and finally change your language.
He addressed the students to Re-discover, Re-imagine and Re-make and finally concluded by stating that each of us have uniqueness in us and we should preserve it.
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